Nubank:
Nubanc, by Matt Leblanc
“I receive offers to do campaigns every week, but since Friends began, this is the first time I’ve read a script that made me eager to do so”, Matt Leblanc
An influencer who hasn’t posted on social media in years. Whose last brand partnership happened over 30 years ago. And whose biggest hit ended in the early 2000s. Believe it or not, that was the choice made by the world’s second-largest digital bank to prove it has much more to offer than people realize. From the short film to tons of social content, a game show, a product campaign, and even hosting the Friends Experience exhibition for the first time in Latin America—Nubank turned fandom into fuel and became the conversation that shook the category once again. What seemed like a not-so-smart idea convinced millions that Nubank is the smartest one out there.
Isn’t that what influencers do, Matt?
An influencer who hasn’t posted on social media in years. Whose last brand partnership happened over 30 years ago. And whose biggest hit ended in the early 2000s. Believe it or not, that was the choice made by the world’s second-largest digital bank to prove it has much more to offer than people realize. From the short film to tons of social content, a game show, a product campaign, and even hosting the Friends Experience exhibition for the first time in Latin America—Nubank turned fandom into fuel and became the conversation that shook the category once again. What seemed like a not-so-smart idea convinced millions that Nubank is the smartest one out there.
Isn’t that what influencers do, Matt?
︎︎︎ Role: Group Creative Director
︎︎︎ Creatives: Pedro Gabbay, Ariane Polvani (short film and campaign), Leandro Vasconcelos e Nuria Lima (campaign), Julia Gama, Matheus Rocha e Carolina Barreiros (game show).
