Nubank:
Nubanc, by Matt Leblanc
“I receive offers to do campaigns every week, but since Friends began, this is the first time I’ve read a script that made me eager to do so”, Matt Leblanc
From the short film to tons of social content, Nubank turned fandom into fuel and became the conversation that shook the category once again. What seemed like a not-so-smart idea convinced millions that Nubank is the smartest one out there. Isn’t that what influencers do, Matt?
From the short film to tons of social content, Nubank turned fandom into fuel and became the conversation that shook the category once again. What seemed like a not-so-smart idea convinced millions that Nubank is the smartest one out there. Isn’t that what influencers do, Matt?
︎︎︎ Role: Group Creative Director
︎︎︎ Creatives: Pedro Gabbay, Ariane Polvani (short film and campaign), Leandro Vasconcelos e Nuria Lima (campaign), Julia Gama, Matheus Rocha e Carolina Barreiros (game show).
