Hi, I’m João Caetano Brasil. Copywriter, creative director, ECD, GCD—or any of those titles that no parent at the birthday parties really understands. But in the end, they all mean the same thing: creating, leading teams, and building an environment where people can be who they are and come up with ideas that can transform businesses, causes, and—why not—people.
I was born in São Paulo, spent ten years in Mato Grosso do Sul, then moved back to the big city. I also lived in Miami for, say, 15 minutes. The result? Wherever I go, people think I have a foreign accent. I’m left-handed, completely into my two daughters, music, film, literature, football and basketball—even though I’m only 1.64 meters tall. Go figure.
In more than 25 years in the industry, I’ve had the good fortune of working with amazing, inspiring people at some of the coolest agencies in Brazil and the U.S.
I began at a startup called Cápsula— an indie shop that was about 20 years ahead of its time. But let’s pick things up from my time at Thompson, where I had the luck of being part of what was probably the happiest creative team in Brazilian advertising at the time—something that showed up directly in the work. It was one of the biggest creative turnarounds in industry history, led by Átila Francucci, Fernando Nobre, and João Linneu. That’s where I won my first Cannes Lions with a campaign for Kleenex and was selected as one of Brazil’s Young Lions.
At Leo Burnett, I worked as a copywriter and creative director on a range of Fiat launches and retail campaigns—work that helped the brand hold onto its market leadership for more than a decade. One highlight was the launch of the three-door Fiat Strada, which played a major role in making the pickup the best-selling vehicle in Brazil, across all categories. We also helped position Leo among the most awarded agencies in the world, with campaigns like Hemoba's “My blood is red and black”, and won major pitches like Bradesco and Carrefour. Faz, faz, faz Carrefour? Yep, that was us.
Later, I became one of the founding members of EnergyBBDO, helping grow the agency from 3 to 50 people, with campaigns that broke out of the advertising bubble. Among them, “Condemnations”, a campaign for CBN Radio—launched right in the middle of Brazil’s 2018 presidential election—and works for brands like Ford, Zap, and Rexona. The campaign I created for Rexona helped win the brand’s global pitch by the way.
During the pandemic, I took on the role of creative lead at Grey. It was a moment of transformation, as the agency shifted to a more nimble and integrated model. Under my leadership, Grey became a regional hub for Volvo—with work that made their launches sold out and contributed to the brand’s CMO being named one of the best in Brazil by Forbes—and started developing global campaigns for Coca-Cola, including the launch of Lemon Dou and Absolut Sprite (marking the company’s debut in the alcoholic beverage category). The agency also returned to the rankings of Brazil’s most awarded shops.
Eventually, I joined Wieden+Kennedy as Group Creative Director to lead the teams handling Nubank and Uber. In this time, we launched some of the most talked-about campaigns of the year, like Nubanc, by Matt LeBlanc, and Tropa do Atrasa Nunca for Uber Moto.
Over the years, I’ve helped create value for brands and agencies through widely celebrated work. I’ve had the pleasure of mentoring and helping shape the careers of dozens of decent, talented, and successful professionals—and the privilege of creating and launching a free education program exclusively for Black talent - Cria da Quebrada. Somewhere in the middle of all that, I also collected all of the industry’s top national and international awards.
Today, I’m a creative director and copywriter working freelance for a while on specific projects, and I am also co-president of the Brazilian Creative Club.
If you’d like to have a chat or grab a tea (my dear friend Gui told me to stop with the coffee thing), feel free to reach out at joaocaetano@hotmail.com or through my LinkedIn page: https://www.linkedin.com/in/joaocaetanobrasil/
Thanks for stopping by.
I was born in São Paulo, spent ten years in Mato Grosso do Sul, then moved back to the big city. I also lived in Miami for, say, 15 minutes. The result? Wherever I go, people think I have a foreign accent. I’m left-handed, completely into my two daughters, music, film, literature, football and basketball—even though I’m only 1.64 meters tall. Go figure.
In more than 25 years in the industry, I’ve had the good fortune of working with amazing, inspiring people at some of the coolest agencies in Brazil and the U.S.
I began at a startup called Cápsula— an indie shop that was about 20 years ahead of its time. But let’s pick things up from my time at Thompson, where I had the luck of being part of what was probably the happiest creative team in Brazilian advertising at the time—something that showed up directly in the work. It was one of the biggest creative turnarounds in industry history, led by Átila Francucci, Fernando Nobre, and João Linneu. That’s where I won my first Cannes Lions with a campaign for Kleenex and was selected as one of Brazil’s Young Lions.
At Leo Burnett, I worked as a copywriter and creative director on a range of Fiat launches and retail campaigns—work that helped the brand hold onto its market leadership for more than a decade. One highlight was the launch of the three-door Fiat Strada, which played a major role in making the pickup the best-selling vehicle in Brazil, across all categories. We also helped position Leo among the most awarded agencies in the world, with campaigns like Hemoba's “My blood is red and black”, and won major pitches like Bradesco and Carrefour. Faz, faz, faz Carrefour? Yep, that was us.
Later, I became one of the founding members of EnergyBBDO, helping grow the agency from 3 to 50 people, with campaigns that broke out of the advertising bubble. Among them, “Condemnations”, a campaign for CBN Radio—launched right in the middle of Brazil’s 2018 presidential election—and works for brands like Ford, Zap, and Rexona. The campaign I created for Rexona helped win the brand’s global pitch by the way.
During the pandemic, I took on the role of creative lead at Grey. It was a moment of transformation, as the agency shifted to a more nimble and integrated model. Under my leadership, Grey became a regional hub for Volvo—with work that made their launches sold out and contributed to the brand’s CMO being named one of the best in Brazil by Forbes—and started developing global campaigns for Coca-Cola, including the launch of Lemon Dou and Absolut Sprite (marking the company’s debut in the alcoholic beverage category). The agency also returned to the rankings of Brazil’s most awarded shops.
Eventually, I joined Wieden+Kennedy as Group Creative Director to lead the teams handling Nubank and Uber. In this time, we launched some of the most talked-about campaigns of the year, like Nubanc, by Matt LeBlanc, and Tropa do Atrasa Nunca for Uber Moto.
Over the years, I’ve helped create value for brands and agencies through widely celebrated work. I’ve had the pleasure of mentoring and helping shape the careers of dozens of decent, talented, and successful professionals—and the privilege of creating and launching a free education program exclusively for Black talent - Cria da Quebrada. Somewhere in the middle of all that, I also collected all of the industry’s top national and international awards.
Today, I’m a creative director and copywriter working freelance for a while on specific projects, and I am also co-president of the Brazilian Creative Club.
If you’d like to have a chat or grab a tea (my dear friend Gui told me to stop with the coffee thing), feel free to reach out at joaocaetano@hotmail.com or through my LinkedIn page: https://www.linkedin.com/in/joaocaetanobrasil/
Thanks for stopping by.
EXPERIENCE
Wieden+Kennedy, São Paulo - 2024 - 2025
Grey, São Paulo – 2021 to 2024
EnergyBBDO, São Paulo - 2017 to 2021
Leo Burnett Tailor Made, São Paulo – 2011 to 2017
La Comunidad (The Community), Miami – 2011
Leo Burnett, São Paulo – 2006 to 2010
J. Walter Thompson, São Paulo – 2004 to 2006
Bates/Y&R, São Paulo – 2002 to 2004
TBWACápsula, São Paulo – 2000 to 2002
Grey, São Paulo – 2021 to 2024
EnergyBBDO, São Paulo - 2017 to 2021
Leo Burnett Tailor Made, São Paulo – 2011 to 2017
La Comunidad (The Community), Miami – 2011
Leo Burnett, São Paulo – 2006 to 2010
J. Walter Thompson, São Paulo – 2004 to 2006
Bates/Y&R, São Paulo – 2002 to 2004
TBWACápsula, São Paulo – 2000 to 2002
EDUCATION
ESPM – Comunicação Social - 1998/2001
Fundação Dom Cabral – Liderança - 2014
Fundação Dom Cabral – Liderança - 2014
RECOGNITION
︎︎︎ Papel&Caneta’s top voices helping to change the communication industry in 2023
︎︎︎ Chosen “30 under 30” in 2008 by Meio&Mensagem Newspaper
︎︎︎ World's 6th most awarded copywriter in 2013, according to Advertising Age
︎︎︎ 5th most awarded copywriter on the Cannes Report 2013
︎︎︎ Top 10 writer at the One Show 2013.
︎︎︎ Brazilian Young Lion in 2005
︎︎︎ My blood is red and black, for Hemoba and EC Vitória, is part of the NYC's MOMA permanent collection.
︎︎︎ Works published by Contagious, Lüerzer’s Archive, Directory, Communication Arts and Shots
︎︎︎ Gunn Report:
- Most awarded idea in the ranking's history - All Guns Blazing
- 2nd most awarded campaign of 2013 - Across Tables
- Bullet from Gunn 2013
︎︎︎ Directory Big Won Rankings 2013:
- 3rd Most Awarded Campaign of 2013 - Direct
- 11th most awarded campaign of the year - All categories
︎︎︎ Chosen “30 under 30” in 2008 by Meio&Mensagem Newspaper
︎︎︎ World's 6th most awarded copywriter in 2013, according to Advertising Age
︎︎︎ 5th most awarded copywriter on the Cannes Report 2013
︎︎︎ Top 10 writer at the One Show 2013.
︎︎︎ Brazilian Young Lion in 2005
︎︎︎ My blood is red and black, for Hemoba and EC Vitória, is part of the NYC's MOMA permanent collection.
︎︎︎ Works published by Contagious, Lüerzer’s Archive, Directory, Communication Arts and Shots
︎︎︎ Gunn Report:
- Most awarded idea in the ranking's history - All Guns Blazing
- 2nd most awarded campaign of 2013 - Across Tables
- Bullet from Gunn 2013
︎︎︎ Directory Big Won Rankings 2013:
- 3rd Most Awarded Campaign of 2013 - Direct
- 11th most awarded campaign of the year - All categories
AWARDS
Cannes Lions
2024
Brand Experience & Activation - Gold
Direct - Bronze
Luxury&Lifestyle - Silver
2023
Outdoor - Silver
Outdoor - Bronze
Direct - Bronze
2016
Media - Bronze
2014
Branded Content & Entertainment – Bronze
Health and Wellness – Gold
Health and Wellness – Silver
Health and Wellness – Silver
Health and Wellness – Silver
2013
Direct - Gold
Outdoor - Gold
Branded Content & Entertainment – Silver
Branded Content & Entertainment – Silver
PR – Silver
Design – Silver
Design – Silver
2012
Outdoor – Bronze
2007
Media – Bronze
2005
Film – Gold
Print – Gold
40+ Frustrating shortlists from 2003 to 2024, including a Titanium shortlist.
D&AD
2022
Film – Low Budget – Wood Pencil
2016
Creativity for good - Not for profit - Graphite Pencil
2013
Earned Media – Yellow Pencil
Integrated – Graphite Pencil
Direct response – Graphite Pencil
The One Show
2025
Experiential & Immersive - Silver
Print&Promotional - Bronze
Experiential & Immersive - Merit
Out of Home - Merit
Direct Marketing - Merit
IP & Product Design - Merit
2021
Social Media - Merit
2016
Magazine campaign - Bronze
Collateral/Posters Campaign - Merit
Ambient - Merit
2013
Integrated Branding - Gold
Experiential/Events and Competitions - Gold
Interactive/Experiential - Gold
2012
Magazine Campaign - Merit
Collateral/Posters - Merit
P.OP. Campaign - Merit
2006
Magazine Campaign - Merit
Clio Awards
2025
Direct - Silver
Direct - Bronze
Experience/Activation - Bronze
Experience/Activation - Bronze
2024
Out of Home - Bronze
2023
Out of home – Bronze
2015
Print technique – Silver
Out of home – Silver
Direct – Silver
2013
Innovative Media- Gold
Direct: Out of Home - Gold
Public Relations: Cause Related - Gold
Content & Contact - Silver
Out of Home: Ambient - Silver
Integrated Campaign - Bronze
Engagement: Experiential - Bronze
2006
Print – Silver
Film - Bronze
Andy Awards
2025
Idea - Gold
2015
Print Technique - Silver
2013
Promotion & Event - Grand Prix (Richard T. O'Reilly for PSA)
Promotion & Event – Gold
Magazine – Gold
Outdoor – Gold
Public Service – Silver
Outdoor – Silver
Outdoor - Silver
LIA
2024
Ambient and activation - Gold
Public Service/NGO - Gold
Ambient and activation - Silver
Experiential - Silver
Events and experiential - Bronze
Integration - Bronze
2022
Billboard: Best Use of Real Time Advertising - Bronze
2015
Non-Traditional - Bronze
2013
Non-Traditional - Gold
Non-Traditional - Gold
Design - Gold
Integration - Silver
Effie
2021
Gold
Bronze
2013
Gold
Brazilian Creative Club (Clube de Criação)
2002/2024
2 Green Stars (Grand Prix not for profit)
4 Golds
9 Silvers
13 Bronzes
60 In book/Anuario
El Ojo de Iberoamerica
2024
Direct - Grand Prix
Experiencia de marca - Gold
Direct - Gold
Mejor idea del pais (Ecuador) - Gold
2022
Film – Bronze
Outdoor – Silver
Digital&Social – Bronze
Media – Bronze
Media – Bronze
Design – Bronze
2021
Digital&Social - Silver
2013
Eficacia - Grand Prix
2012
Tercer Ojo - Grand Prix
Tercer Ojo - Gold
Sports – Silver
PR – Silver
Promo - Silver
Inovador - Bronze
Sustentable – Bronze
Directo - Bronze
2007
Outdoor – Silver
2005
Best Commercial from Brasil (El Ojo Local)
Film - Gold
Print – Silver
New York Festivals
2013
Integrated – Grand Prix
Direct – Gold
Integrated - Gold
2006
Television/Cinema - Gold
Young Guns
2005
Print Campaign – Bronze
AICP
2013
2x Next Awards
Tomorrow Awards
2012
Finalist
Webby Awards
2012
Copywriting - Honoree
Fiap
2018
Film - Bronze
2013
The cup of Iberoamerica (Best of show)
Integrated – Grand Prix
PR – Grand Prix
OOH – Grand Prix
Direct – Gold
OOH - Gold
Promo - Silver
2012
Viral Films - Bronze
2010
Print – Grand Prix
Print - Gold
Print - Bronze
2008
Film Craft – Gold
2006
Film – Bronze
OOH - Bronze
2002
Print – Bronze (My first award ever 😊 )
Wave Festival
2013
Integrated - Gold
Direct – Gold
Promo – 2x Silver
PR – Silver
2012
Print – Gold
OOH - Gold
2008
Film - Silver
Adstars
2013
4 Grand Prix
5 Golds
El Sol (1 Gold)
2013
PR - Gold
2024
Brand Experience & Activation - Gold
Direct - Bronze
Luxury&Lifestyle - Silver
2023
Outdoor - Silver
Outdoor - Bronze
Direct - Bronze
2016
Media - Bronze
2014
Branded Content & Entertainment – Bronze
Health and Wellness – Gold
Health and Wellness – Silver
Health and Wellness – Silver
Health and Wellness – Silver
2013
Direct - Gold
Outdoor - Gold
Branded Content & Entertainment – Silver
Branded Content & Entertainment – Silver
PR – Silver
Design – Silver
Design – Silver
2012
Outdoor – Bronze
2007
Media – Bronze
2005
Film – Gold
Print – Gold
40+ Frustrating shortlists from 2003 to 2024, including a Titanium shortlist.
D&AD
2022
Film – Low Budget – Wood Pencil
2016
Creativity for good - Not for profit - Graphite Pencil
2013
Earned Media – Yellow Pencil
Integrated – Graphite Pencil
Direct response – Graphite Pencil
The One Show
2025
Experiential & Immersive - Silver
Print&Promotional - Bronze
Experiential & Immersive - Merit
Out of Home - Merit
Direct Marketing - Merit
IP & Product Design - Merit
2021
Social Media - Merit
2016
Magazine campaign - Bronze
Collateral/Posters Campaign - Merit
Ambient - Merit
2013
Integrated Branding - Gold
Experiential/Events and Competitions - Gold
Interactive/Experiential - Gold
2012
Magazine Campaign - Merit
Collateral/Posters - Merit
P.OP. Campaign - Merit
2006
Magazine Campaign - Merit
Clio Awards
2025
Direct - Silver
Direct - Bronze
Experience/Activation - Bronze
Experience/Activation - Bronze
2024
Out of Home - Bronze
2023
Out of home – Bronze
2015
Print technique – Silver
Out of home – Silver
Direct – Silver
2013
Innovative Media- Gold
Direct: Out of Home - Gold
Public Relations: Cause Related - Gold
Content & Contact - Silver
Out of Home: Ambient - Silver
Integrated Campaign - Bronze
Engagement: Experiential - Bronze
2006
Print – Silver
Film - Bronze
Andy Awards
2025
Idea - Gold
2015
Print Technique - Silver
2013
Promotion & Event - Grand Prix (Richard T. O'Reilly for PSA)
Promotion & Event – Gold
Magazine – Gold
Outdoor – Gold
Public Service – Silver
Outdoor – Silver
Outdoor - Silver
LIA
2024
Ambient and activation - Gold
Public Service/NGO - Gold
Ambient and activation - Silver
Experiential - Silver
Events and experiential - Bronze
Integration - Bronze
2022
Billboard: Best Use of Real Time Advertising - Bronze
2015
Non-Traditional - Bronze
2013
Non-Traditional - Gold
Non-Traditional - Gold
Design - Gold
Integration - Silver
Effie
2021
Gold
Bronze
2013
Gold
Brazilian Creative Club (Clube de Criação)
2002/2024
2 Green Stars (Grand Prix not for profit)
4 Golds
9 Silvers
13 Bronzes
60 In book/Anuario
El Ojo de Iberoamerica
2024
Direct - Grand Prix
Experiencia de marca - Gold
Direct - Gold
Mejor idea del pais (Ecuador) - Gold
2022
Film – Bronze
Outdoor – Silver
Digital&Social – Bronze
Media – Bronze
Media – Bronze
Design – Bronze
2021
Digital&Social - Silver
2013
Eficacia - Grand Prix
2012
Tercer Ojo - Grand Prix
Tercer Ojo - Gold
Sports – Silver
PR – Silver
Promo - Silver
Inovador - Bronze
Sustentable – Bronze
Directo - Bronze
2007
Outdoor – Silver
2005
Best Commercial from Brasil (El Ojo Local)
Film - Gold
Print – Silver
New York Festivals
2013
Integrated – Grand Prix
Direct – Gold
Integrated - Gold
2006
Television/Cinema - Gold
Young Guns
2005
Print Campaign – Bronze
AICP
2013
2x Next Awards
Tomorrow Awards
2012
Finalist
Webby Awards
2012
Copywriting - Honoree
Fiap
2018
Film - Bronze
2013
The cup of Iberoamerica (Best of show)
Integrated – Grand Prix
PR – Grand Prix
OOH – Grand Prix
Direct – Gold
OOH - Gold
Promo - Silver
2012
Viral Films - Bronze
2010
Print – Grand Prix
Print - Gold
Print - Bronze
2008
Film Craft – Gold
2006
Film – Bronze
OOH - Bronze
2002
Print – Bronze (My first award ever 😊 )
Wave Festival
2013
Integrated - Gold
Direct – Gold
Promo – 2x Silver
PR – Silver
2012
Print – Gold
OOH - Gold
2008
Film - Silver
Adstars
2013
4 Grand Prix
5 Golds
El Sol (1 Gold)
2013
PR - Gold
JURY PARTICIPATION
︎︎︎ D&AD New Blood - Jury President 2024
︎︎︎ Brazilian Creative Club
(CCSP) –
12 times between 2006
and 2023 (Jury President in 2023)
︎︎︎ Andy Awards (first round jury) - 2016
︎︎︎ El Ojo de Iberoamerica – 2021/2022
︎︎︎ Wave Festival - 2015
︎︎︎ El Sol - 2018
︎︎︎ Cúspide (Puerto Rico) - 2016
︎︎︎ Young Lions – 2007/2009
︎︎︎ Andy Awards (first round jury) - 2016
︎︎︎ El Ojo de Iberoamerica – 2021/2022
︎︎︎ Wave Festival - 2015
︎︎︎ El Sol - 2018
︎︎︎ Cúspide (Puerto Rico) - 2016
︎︎︎ Young Lions – 2007/2009
ARTICLES AND
PUBLICATIONS
Articles
Propmark
︎︎︎ https://propmark.com.br/opiniao/o-que-me-enche-os-olhos-dagua/
Meio&Mensagem
︎︎︎ https://sxsw.meioemensagem.com.br/direto-de-austin/2022/03/17/brisket-feijoes-e-uma-session-ipa/
︎︎︎ https://sxsw.meioemensagem.com.br/direto-de-austin/2022/03/17/casemiro-tonight-sold-out/
Clube de Criação
︎︎︎ https://www.clubedecriacao.com.br/ultimas/45-anos-21/
Publications
Papel&Caneta Voices 2023:
︎︎︎ https://vozes30.co/
Contagious:
︎︎︎ https://www.contagious.com/news-and-views/spotlight-latin-america-advertising-campaigns
Directory
︎︎︎ https://www.directnewideas.com/magazine/leo_burnett_tailor_made_brazil_my_blood_is_ruby_red_and_black/
Ad Age/Creativity Editor’s pick:
︎︎︎ https://adage.com/creativity/work/my-blood-red-and-black/28502
︎︎︎ https://adage.com/creativity/work/zap-epic/2209676
︎︎︎ https://adage.com/creativity/work/original-parts-1/26520
︎︎︎ https://adage.com/creativity/work/cbn-condemnations/953106
Ad Age/Creativity Publications:
︎︎︎ https://adage.com/creativity/work/donateforpriscila/46476
︎︎︎ https://adage.com/creativity/work/aint-cute/46770
︎︎︎ https://adage.com/creativity/work/street-tales/35454
︎︎︎ https://adage.com/creativity/work/sweet-news-pregnant/38198
︎︎︎ https://adage.com/creativity/work/sweet-news-christmas/38199
Shots
︎︎︎ https://www.shots.net/news/view/every-electric-socket-in-the-world-becomes-an-exclusive-gateway-to-the-volvo-c40
Adforum Interview
︎︎︎ https://www.adforum.com/interviews/energy-bbdo-sao-paulo-show-your-humanity-empathy
Lüerzer’s Archive
︎︎︎ https://www.luerzersarchive.com/en/magazine/web-detail/the-lucky-black-cat-65513.html
︎︎︎ https://www.luerzersarchive.com/en/magazine/commercial-detail/kleenex-32683.html
︎︎︎ https://www.luerzersarchive.com/en/search.html
Communication Arts
︎︎︎ https://www.commarts.com/project/15316/fiat
︎︎︎ https://www.commarts.com/project/15321/fiat
︎︎︎ https://www.commarts.com/project/15320/fiat
︎︎︎ https://www.commarts.com/project/15495/hemoba
Meio e Mensagem 30 under 30
︎︎︎ https://talento.meioemensagem.com.br/homenageados/joao-caetano-brasil/
Propmark
︎︎︎ https://propmark.com.br/opiniao/o-que-me-enche-os-olhos-dagua/
Meio&Mensagem
︎︎︎ https://sxsw.meioemensagem.com.br/direto-de-austin/2022/03/17/brisket-feijoes-e-uma-session-ipa/
︎︎︎ https://sxsw.meioemensagem.com.br/direto-de-austin/2022/03/17/casemiro-tonight-sold-out/
Clube de Criação
︎︎︎ https://www.clubedecriacao.com.br/ultimas/45-anos-21/
Publications
Papel&Caneta Voices 2023:
︎︎︎ https://vozes30.co/
Contagious:
︎︎︎ https://www.contagious.com/news-and-views/spotlight-latin-america-advertising-campaigns
Directory
︎︎︎ https://www.directnewideas.com/magazine/leo_burnett_tailor_made_brazil_my_blood_is_ruby_red_and_black/
Ad Age/Creativity Editor’s pick:
︎︎︎ https://adage.com/creativity/work/my-blood-red-and-black/28502
︎︎︎ https://adage.com/creativity/work/zap-epic/2209676
︎︎︎ https://adage.com/creativity/work/original-parts-1/26520
︎︎︎ https://adage.com/creativity/work/cbn-condemnations/953106
Ad Age/Creativity Publications:
︎︎︎ https://adage.com/creativity/work/donateforpriscila/46476
︎︎︎ https://adage.com/creativity/work/aint-cute/46770
︎︎︎ https://adage.com/creativity/work/street-tales/35454
︎︎︎ https://adage.com/creativity/work/sweet-news-pregnant/38198
︎︎︎ https://adage.com/creativity/work/sweet-news-christmas/38199
Shots
︎︎︎ https://www.shots.net/news/view/every-electric-socket-in-the-world-becomes-an-exclusive-gateway-to-the-volvo-c40
Adforum Interview
︎︎︎ https://www.adforum.com/interviews/energy-bbdo-sao-paulo-show-your-humanity-empathy
Lüerzer’s Archive
︎︎︎ https://www.luerzersarchive.com/en/magazine/web-detail/the-lucky-black-cat-65513.html
︎︎︎ https://www.luerzersarchive.com/en/magazine/commercial-detail/kleenex-32683.html
︎︎︎ https://www.luerzersarchive.com/en/search.html
Communication Arts
︎︎︎ https://www.commarts.com/project/15316/fiat
︎︎︎ https://www.commarts.com/project/15321/fiat
︎︎︎ https://www.commarts.com/project/15320/fiat
︎︎︎ https://www.commarts.com/project/15495/hemoba
Meio e Mensagem 30 under 30
︎︎︎ https://talento.meioemensagem.com.br/homenageados/joao-caetano-brasil/