https://joaocaetano.work João Caetano Brasil Sat, 10 May 2025 19:09:35 +0000 https://joaocaetano.work en https://joaocaetano.work/NUBANK-NUBANC-BY-MATT-LEBLANC-1 Sat, 10 May 2025 19:09:35 +0000 João Caetano Brasil https://joaocaetano.work/NUBANK-NUBANC-BY-MATT-LEBLANC-1 Work About PT/EN Nubank: Nubanc, by Matt Leblanc “I receive offers to do campaigns every week, but since Friends began, this is the first time I’ve read a script that made me eager to do so”, Matt Leblanc From the short film to tons of social content, Nubank turned fandom into fuel and became the conversation that shook the category once again. What seemed like a not-so-smart idea convinced millions that Nubank is the smartest one out there. Isn’t that what influencers do, Matt? ︎︎︎ Role: Group Creative Director ︎︎︎ Creatives: Pedro Gabbay, Ariane Polvani (short film and campaign), Leandro Vasconcelos e Nuria Lima (campaign), Julia Gama, Matheus Rocha e Carolina Barreiros (game show). <img width="1318" height="588" width_o="1318" height_o="588" data-src="https://freight.cargo.site/t/original/i/1f6da7f88484b1e113e182f73fa28cb3c7b0ed423193abe73d567111296d3efa/01.gif" data-mid="233035486" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1f6da7f88484b1e113e182f73fa28cb3c7b0ed423193abe73d567111296d3efa/01.gif" /> <img width="1318" height="588" width_o="1318" height_o="588" data-src="https://freight.cargo.site/t/original/i/50e69e8c2ef2eb75df6e16977a22e14f07c9e8e9b928750dd0f474c72afb735d/02.gif" data-mid="233035487" border="0" src="https://freight.cargo.site/w/1000/i/50e69e8c2ef2eb75df6e16977a22e14f07c9e8e9b928750dd0f474c72afb735d/02.gif" /> <img src="https://freight.cargo.site/w/1920/q/94/i/21e8419add638a9ac5f14e1bf0cdc755c3fd30285e3c3542e360ce2dd9c88ff2/001.png" style="width:100%; height:auto; display:block;"> <img width="1152" height="532" width_o="1152" height_o="532" data-src="https://freight.cargo.site/t/original/i/c43256a1d47c5f22fde1940bc06dc196a528179d230cc4a8103090fb944fd5fd/06.gif" data-mid="233035492" border="0" src="https://freight.cargo.site/w/1000/i/c43256a1d47c5f22fde1940bc06dc196a528179d230cc4a8103090fb944fd5fd/06.gif" /> <img width="1318" height="588" width_o="1318" height_o="588" data-src="https://freight.cargo.site/t/original/i/f313d6f7f1c59794116f0572bda5ca78f3788680ca35bfdfeb2d30feb6ef4a00/13.gif" data-mid="233035490" border="0" src="https://freight.cargo.site/w/1000/i/f313d6f7f1c59794116f0572bda5ca78f3788680ca35bfdfeb2d30feb6ef4a00/13.gif" /> <img width="1318" height="588" width_o="1318" height_o="588" data-src="https://freight.cargo.site/t/original/i/c74d4257acb4699551830c65f47416bcb56c5c5a5a5c60b1cd57603a976a3812/15.gif" data-mid="233035491" border="0" src="https://freight.cargo.site/w/1000/i/c74d4257acb4699551830c65f47416bcb56c5c5a5a5c60b1cd57603a976a3812/15.gif" /> <img src="https://freight.cargo.site/w/650/q/94/i/c672d18d17c0edd82d5da7af5a7bd7c1a9983607c352c590dee94f551cda173b/16.gif" style="width:100%; height:auto; display:block;"> <img src="https://freight.cargo.site/w/650/q/94/i/daf98d561e0a9b343f99b8ab060b485cce4c37a5e825c286f80073e5a7b4dbe9/05.gif" style="width:100%; height:auto; display:block;"> <img src="https://freight.cargo.site/w/1920/q/94/i/63b43cfd57abf1991afa5b6ae3c4c806c5335f8d80644da654f51200d9cafd11/002.jpg" style="width:100%; height:auto; display:block;"> <img src="https://freight.cargo.site/w/1920/q/94/i/2e16145e7465274946e6f380d2437fa78d58a9adb6671e009a372bebeee4e167/003.png" style="width:100%; height:auto; display:block;"> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/11a1038d6bff500dc4486021f779031287863ca6bac1ca09d6af116625eb94ff/board-final.jpg" data-mid="233035501" border="0" src="https://freight.cargo.site/w/1000/i/11a1038d6bff500dc4486021f779031287863ca6bac1ca09d6af116625eb94ff/board-final.jpg" /> https://joaocaetano.work/VOLVO-IN-CHARGE-OF-THE-COMPETITION-1 Wed, 14 Jun 2023 20:54:48 +0000 João Caetano Brasil https://joaocaetano.work/VOLVO-IN-CHARGE-OF-THE-COMPETITION-1 Work About PT/EN Volvo: In Charge of the Competition Volvo is leading the electrification of Brazil’s car fleet and its infrastructure. The automotive segment in communication has always been all about the battle of features. When it comes to electrification, the biggest barrier to make people switch for electric cars is fiding a charging station. So, to make people notice Volvo’s leadership, we made a campaign that highlights the competitor’s most important feature: Volvo’s charging stations. ︎︎︎ Role: Executive Creative Director ︎︎︎ Creatives: Lucas Saicali, Lucas Succi, Gustavo Zordan, André Prestes and George Moro <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/160a083ac6b106e5c10ca2fc59716a1a96ead4dac1fc3d5a1a7c4a5cb1170bd4/BOARD_RECHARGE_BUSTED.jpg" data-mid="182087542" border="0" src="https://freight.cargo.site/w/1000/i/160a083ac6b106e5c10ca2fc59716a1a96ead4dac1fc3d5a1a7c4a5cb1170bd4/BOARD_RECHARGE_BUSTED.jpg" /> https://joaocaetano.work/UBER-TROPA-DO-ATRASA-NUNCA-1 Sat, 10 May 2025 18:28:11 +0000 João Caetano Brasil https://joaocaetano.work/UBER-TROPA-DO-ATRASA-NUNCA-1 Work About PT/EN Uber: Tropa do Atrasa Nunca Ludmilla set the city in motion to her rhythm with Uber Moto. The song, the music video, and the service itself became a hit—leveraging the full-scale rollout ritual reserved for the biggest names in pop music. ︎︎︎ Role:&nbsp;Group Creative Director ︎︎︎ Creatives: Zé Celso Oliveira and Renato Butori (Song and Music Video), Leandro Vasconcelos and Nuria Lima (Content).︎︎︎ Creative Directors: Pedro Gabbay and Ariane Polvani. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/a3920059df5c87be7eb46648d196d67469b5564b282b98b72291aa6421b0e028/Board_LUD_Cannes.jpg" data-mid="233035231" border="0" src="https://freight.cargo.site/w/1000/i/a3920059df5c87be7eb46648d196d67469b5564b282b98b72291aa6421b0e028/Board_LUD_Cannes.jpg" /> <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/5fee4f33d04975abdf4189375eb01b62e63a5e65de5215a6ab8ab8a9669e4411/06.jpg" data-mid="233035232" border="0" src="https://freight.cargo.site/w/1000/i/5fee4f33d04975abdf4189375eb01b62e63a5e65de5215a6ab8ab8a9669e4411/06.jpg" /> https://joaocaetano.work/ARROZ-EXTRA-RICE-OF-GLORY-1 Sat, 10 May 2025 17:59:43 +0000 João Caetano Brasil https://joaocaetano.work/ARROZ-EXTRA-RICE-OF-GLORY-1 Work About PT/EN Arroz Extra: Rice of Glory A Willy Wonka-style golden ticket in the shape of a grain of rice. You just had to find it among the thousands of grains that come in a regular pack, and win amazing prizes. And so, the whole country searched. Relentlessly. No matter the cost. ︎︎︎ Role: Executive Creative Director <img src="https://freight.cargo.site/w/1200/h/675/q/75/i/T1838491820183711697198309111874/b8f7bd199719567.66622293877a9.gif" style="width:100%; height:auto; display:block;"> <img src="https://freight.cargo.site/w/1200/h/87/q/75/i/F1838491614594748995705356351554/03ed01199719567.665de0c67b016.png" style="width:100%; height:auto; display:block;"> https://joaocaetano.work/HEMOBA-MY-BLOOD-IS-RED-AND-BLACK Wed, 14 Jun 2023 20:54:54 +0000 João Caetano Brasil https://joaocaetano.work/HEMOBA-MY-BLOOD-IS-RED-AND-BLACK Work About PT/EN Hemoba/E.C. Vitória: My Blood is Red and Black Talking to Hemoba Blood Center professionals, we heard that people only mobilize to donate blood when someone really close to them is in need. So, we invited people to donate blood for their greatest passion: their football team. ︎︎︎ Role: Copywriter <img width="1772" height="1225" width_o="1772" height_o="1225" data-src="https://freight.cargo.site/t/original/i/fa326e6235a74c21da64355dd2d7c84e456332bada6639508d4ef4d8620b94b2/Vitoria-Board-Principal-Valendo-60x41.5.jpg" data-mid="182091463" border="0" src="https://freight.cargo.site/w/1000/i/fa326e6235a74c21da64355dd2d7c84e456332bada6639508d4ef4d8620b94b2/Vitoria-Board-Principal-Valendo-60x41.5.jpg" /> https://joaocaetano.work/UNIVERSIDADE-ZUMBI-DOS-PALMARES-BOLSA-ANTIRRACISTA-1 Sat, 10 May 2025 18:18:33 +0000 João Caetano Brasil https://joaocaetano.work/UNIVERSIDADE-ZUMBI-DOS-PALMARES-BOLSA-ANTIRRACISTA-1 Work About PT/EN Universidade Zumbi dos Palmares:The Antiracist Bag To promote Racismo Zero, the country’s largest initiative to combat racism in commercial establishments, we turned the symbol of an act of aggression into a practical tool for reporting and fighting this crime. ︎︎︎ Role: Executive Creative Director ︎︎︎ Creatives: Duda Vidaurre and Jonas Soares <img width="2201" height="1651" width_o="2201" height_o="1651" data-src="https://freight.cargo.site/t/original/i/584f6b0596b308c18d70c55bf77bb2b2a7c558e54622895b5fd2da60bcfd2171/image-27bea652-ac40-487d-bddf-4919e5b1e6fe.jpg" data-mid="233035108" border="0" src="https://freight.cargo.site/w/1000/i/584f6b0596b308c18d70c55bf77bb2b2a7c558e54622895b5fd2da60bcfd2171/image-27bea652-ac40-487d-bddf-4919e5b1e6fe.jpg" /> <img width="1080" height="1050" width_o="1080" height_o="1050" data-src="https://freight.cargo.site/t/original/i/2763d10984c339f60f5c8a1d913887ffa724e33eb8079dc60e74c95ea9d57125/image-1b37bea6-6961-4965-ae61-1840cef6b84e.jpg" data-mid="233035114" border="0" src="https://freight.cargo.site/w/1000/i/2763d10984c339f60f5c8a1d913887ffa724e33eb8079dc60e74c95ea9d57125/image-1b37bea6-6961-4965-ae61-1840cef6b84e.jpg" /> <img width="1080" height="1067" width_o="1080" height_o="1067" data-src="https://freight.cargo.site/t/original/i/eeee84f5fee7cee2230512f956490f9037905c14cb69ae7bb4fd86a32f3eafe1/image-7722e1a4-aa03-498f-aade-3b4aa8de7687.jpg" data-mid="233035115" border="0" src="https://freight.cargo.site/w/1000/i/eeee84f5fee7cee2230512f956490f9037905c14cb69ae7bb4fd86a32f3eafe1/image-7722e1a4-aa03-498f-aade-3b4aa8de7687.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e60b396e85db79d9b954d6be3ec271a2552db26f5faab002e953a4ad6757401/image-31172f63-8d4e-481e-9bd8-4674dac8ef32.jpg" data-mid="233035116" border="0" src="https://freight.cargo.site/w/1000/i/2e60b396e85db79d9b954d6be3ec271a2552db26f5faab002e953a4ad6757401/image-31172f63-8d4e-481e-9bd8-4674dac8ef32.jpg" /> <img width="1412" height="1882" width_o="1412" height_o="1882" data-src="https://freight.cargo.site/t/original/i/58f0dec7629f2e9836aaba97e36b07446820ece5c2f2df74b6b1d3bae4b6a401/image-777daf7d-5b1d-4ff3-add7-3c912824ebc6.jpg" data-mid="233035109" border="0" src="https://freight.cargo.site/w/1000/i/58f0dec7629f2e9836aaba97e36b07446820ece5c2f2df74b6b1d3bae4b6a401/image-777daf7d-5b1d-4ff3-add7-3c912824ebc6.jpg" /> <img width="1222" height="1629" width_o="1222" height_o="1629" data-src="https://freight.cargo.site/t/original/i/992d7266ad78ce99110f416380b44c656637d98a3094a536f30765cfadd538d4/image-9035c97c-3b1f-46a1-b3d2-82f49ac6ca5f.jpg" data-mid="233035110" border="0" src="https://freight.cargo.site/w/1000/i/992d7266ad78ce99110f416380b44c656637d98a3094a536f30765cfadd538d4/image-9035c97c-3b1f-46a1-b3d2-82f49ac6ca5f.jpg" /> <img width="1412" height="1882" width_o="1412" height_o="1882" data-src="https://freight.cargo.site/t/original/i/692a6201510142643524eb62ea2d4280937fd1fc1b3678289aa0d432cdeda661/image-bd0a45cc-1b89-4247-9c3c-3399a9333a84.jpg" data-mid="233035112" border="0" src="https://freight.cargo.site/w/1000/i/692a6201510142643524eb62ea2d4280937fd1fc1b3678289aa0d432cdeda661/image-bd0a45cc-1b89-4247-9c3c-3399a9333a84.jpg" /> <img width="1080" height="1078" width_o="1080" height_o="1078" data-src="https://freight.cargo.site/t/original/i/e25432675d8881c97b869bf3bc5d4552bad567394c08f0bdafe475f963f5e94c/image-ce3c187b-e57c-44d5-bd3c-4eef2de5fbaf.jpg" data-mid="233035117" border="0" src="https://freight.cargo.site/w/1000/i/e25432675d8881c97b869bf3bc5d4552bad567394c08f0bdafe475f963f5e94c/image-ce3c187b-e57c-44d5-bd3c-4eef2de5fbaf.jpg" /> <img width="1080" height="1050" width_o="1080" height_o="1050" data-src="https://freight.cargo.site/t/original/i/f1af6973a3a432a50db1f4b6eb5bff6f096f81fec0f8a1ae4c163de9b7e05e73/image-dc82c89e-ecfc-4a79-a4fc-eb673ad67da7.jpg" data-mid="233035118" border="0" src="https://freight.cargo.site/w/1000/i/f1af6973a3a432a50db1f4b6eb5bff6f096f81fec0f8a1ae4c163de9b7e05e73/image-dc82c89e-ecfc-4a79-a4fc-eb673ad67da7.jpg" /> <img width="1080" height="1062" width_o="1080" height_o="1062" data-src="https://freight.cargo.site/t/original/i/d0eb6736d15abdfd75f09f9256d31b50cc746f94bdf5ee971fa080283fdb8eba/image-f5357ce8-973e-4c23-b3bd-7d98bf776927.jpg" data-mid="233035119" border="0" src="https://freight.cargo.site/w/1000/i/d0eb6736d15abdfd75f09f9256d31b50cc746f94bdf5ee971fa080283fdb8eba/image-f5357ce8-973e-4c23-b3bd-7d98bf776927.jpg" /> https://joaocaetano.work/CBN-CONDEMNATIONS Wed, 14 Jun 2023 20:54:56 +0000 João Caetano Brasil https://joaocaetano.work/CBN-CONDEMNATIONS Work About PT/EN CBN: Condemnations At a time when hate was drowning out dialogue, CBN NEWS RADIO made an appeal: it was time to learn how to disagree. Shortly before Brazil’s presidential election, with the country utterly polarized, we launched the “Condemnations” campaign. A metaphor about the common behavior on social media and the streets. ︎︎︎ Role: Executive Creative Director/Creative Director ︎︎︎ Creatives: Raphael Quatrocci and Yan Esteves <img width="4586" height="1914" width_o="4586" height_o="1914" data-src="https://freight.cargo.site/t/original/i/5842b5980563f2cf6ace74b7a815626194d2f5895ae9996b1f376c4fc8df5097/Frame01.jpg" data-mid="182087568" border="0" src="https://freight.cargo.site/w/1000/i/5842b5980563f2cf6ace74b7a815626194d2f5895ae9996b1f376c4fc8df5097/Frame01.jpg" /> <img width="4586" height="1914" width_o="4586" height_o="1914" data-src="https://freight.cargo.site/t/original/i/dc821aacb2b0deb8f8ca3f88c4b84bfb84e36e55385dfad2895c0fb200594392/Frame02.jpg" data-mid="182087569" border="0" src="https://freight.cargo.site/w/1000/i/dc821aacb2b0deb8f8ca3f88c4b84bfb84e36e55385dfad2895c0fb200594392/Frame02.jpg" /> <img width="4586" height="1914" width_o="4586" height_o="1914" data-src="https://freight.cargo.site/t/original/i/3e0868c4b2ff35d74861e963d5eca16da95797425032f56077df3dce5fed5999/Frame03.jpg" data-mid="182087570" border="0" src="https://freight.cargo.site/w/1000/i/3e0868c4b2ff35d74861e963d5eca16da95797425032f56077df3dce5fed5999/Frame03.jpg" /> <img width="4586" height="1914" width_o="4586" height_o="1914" data-src="https://freight.cargo.site/t/original/i/bdcc6bae7192891afbb4a09de2bc228e5b00fb775b433f10b4064c76d5e6d7ea/Frame04.jpg" data-mid="182087571" border="0" src="https://freight.cargo.site/w/1000/i/bdcc6bae7192891afbb4a09de2bc228e5b00fb775b433f10b4064c76d5e6d7ea/Frame04.jpg" /> <img width="4586" height="1914" width_o="4586" height_o="1914" data-src="https://freight.cargo.site/t/original/i/4419b0208da8fd1490a0fc725b91714273cc9f54288c6c84e02e628766120c3b/Frame05.jpg" data-mid="182087572" border="0" src="https://freight.cargo.site/w/1000/i/4419b0208da8fd1490a0fc725b91714273cc9f54288c6c84e02e628766120c3b/Frame05.jpg" /> <img width="4586" height="1914" width_o="4586" height_o="1914" data-src="https://freight.cargo.site/t/original/i/ca2f88d0080d50110f8be2e376815be6ba19016b3deea653d91863f76d2e3f70/Frame06.jpg" data-mid="182087573" border="0" src="https://freight.cargo.site/w/1000/i/ca2f88d0080d50110f8be2e376815be6ba19016b3deea653d91863f76d2e3f70/Frame06.jpg" /> <img width="3466" height="3222" width_o="3466" height_o="3222" data-src="https://freight.cargo.site/t/original/i/ccea5ba638aae5a7d7be6187be3c84210d0ce228f4948f0604415e0e88e3420b/PrintCreativity.png" data-mid="182087561" border="0" src="https://freight.cargo.site/w/1000/i/ccea5ba638aae5a7d7be6187be3c84210d0ce228f4948f0604415e0e88e3420b/PrintCreativity.png" /> https://joaocaetano.work/UNIVERSITY-ZUMBI-DOS-PALMARES-RECEIPTS-TO-KEEP-FIGHTING Wed, 14 Jun 2023 21:23:46 +0000 João Caetano Brasil https://joaocaetano.work/UNIVERSITY-ZUMBI-DOS-PALMARES-RECEIPTS-TO-KEEP-FIGHTING Work About PT/EN University Zumbi dos Palmares: Receipts to Keep [Fighting] A simple plug-in that turns every printer into an anti-racist device and every receipt in a testimony of this violent act, told by the victims of racism themselves. The receipts not only tell the stories, but also direct people to Racismo Zero’s official denounce channel, connected to the police, giving people legal and emotional support. ︎︎︎ Role: Executive Creative Director ︎︎︎ Creatives: Gabriella Batista, Lucas Saicali, Lucas Succi, Caio Camargo and Lucas Cabrini <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/b6966331a94d01aeeeeb62d0420cd2af014576526b11f0824ebc13838f84281b/Board_ReceiptsToKeepFighting_PlugIn.jpg" data-mid="182235872" border="0" src="https://freight.cargo.site/w/1000/i/b6966331a94d01aeeeeb62d0420cd2af014576526b11f0824ebc13838f84281b/Board_ReceiptsToKeepFighting_PlugIn.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/aed6da901f10232911b0fce18bbf6b67849853cd617809243e3b9b9532e82dd3/Board_ReceiptsToKeepFighting_Billboard.jpg" data-mid="182235875" border="0" src="https://freight.cargo.site/w/1000/i/aed6da901f10232911b0fce18bbf6b67849853cd617809243e3b9b9532e82dd3/Board_ReceiptsToKeepFighting_Billboard.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/60112b8de420f5b056dc670be118c9addad6ceafaac815b92cac859d82c2e23e/03.jpg" data-mid="182090921" border="0" src="https://freight.cargo.site/w/1000/i/60112b8de420f5b056dc670be118c9addad6ceafaac815b92cac859d82c2e23e/03.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/522f178f824aa86cc6aa0d9a8009e6c424e04060c757fa27854583629e61af76/06-1.jpg" data-mid="182090919" border="0" src="https://freight.cargo.site/w/1000/i/522f178f824aa86cc6aa0d9a8009e6c424e04060c757fa27854583629e61af76/06-1.jpg" /> <img width="970" height="1440" width_o="970" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2d95795cd17918c25bf62c494fecf57815a58f64fc6462e3f624215e9d7c6e98/01_BRASILIA.jpg" data-mid="182090916" border="0" src="https://freight.cargo.site/w/970/i/2d95795cd17918c25bf62c494fecf57815a58f64fc6462e3f624215e9d7c6e98/01_BRASILIA.jpg" /> <img width="970" height="1440" width_o="970" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fbf166387ab70acb742e7a00f8ff702284d4b5f0a5e302cb99459d991998bc3f/02_RIO-DE-JANEIRO.jpg" data-mid="182090917" border="0" src="https://freight.cargo.site/w/970/i/fbf166387ab70acb742e7a00f8ff702284d4b5f0a5e302cb99459d991998bc3f/02_RIO-DE-JANEIRO.jpg" /> <img width="970" height="1440" width_o="970" height_o="1440" data-src="https://freight.cargo.site/t/original/i/815613bd3a680e13fd66618983388c15a4bfb6d1810fdf1eaec17800df9ca533/03_SAO-PAULO.jpg" data-mid="182090918" border="0" src="https://freight.cargo.site/w/970/i/815613bd3a680e13fd66618983388c15a4bfb6d1810fdf1eaec17800df9ca533/03_SAO-PAULO.jpg" /> https://joaocaetano.work/VOLVO-SAFETY-BEHIND-CAMERAS Sun, 20 Aug 2023 13:01:07 +0000 João Caetano Brasil https://joaocaetano.work/VOLVO-SAFETY-BEHIND-CAMERAS Work About PT/EN Volvo: Safety Behind Cameras For nearly one hundred years, Volvo has had the commitment to keep people safe. In 2023’s Oscar’s ceremony, we celebrated the Hollywood professionals that also have safety in mind. It was broadcasted on ABC channel and social media in the USA and on the brand channels across all Latin America. ︎︎︎ Role: Executive Creative Director ︎︎︎ CDs: Tomás Correa, Sam Isenstein&nbsp;Creatives:&nbsp;Lucas Saicali, Lucas Cabrini, Caio Camargo, Jessica New, Gabi Fischer https://joaocaetano.work/VOLVO-COMPETITOR-S-GREATEST-FEATURES-1 Wed, 14 Jun 2023 20:55:03 +0000 João Caetano Brasil https://joaocaetano.work/VOLVO-COMPETITOR-S-GREATEST-FEATURES-1 Work About PT/EN Volvo: Competitor's Greatest Feature Volvo is leading the electrification of Brazil’s car fleet and its infrastructure. The automotive segment in communication has always been all about the battle of features. When it comes to electrification, the biggest barrier to make people switch for electric cars is finding a charging station. So, to make people notice Volvo’s leadership and change people’s perception about barriers, we made a campaign that highlights the competitors’ most important feature: Volvo’s charging stations. ︎︎︎ Role: Executive Creative Director ︎︎︎ Creatives: Lucas Saicali, Caio Camargo and Lucas Cabrini <img width="2365" height="1509" width_o="2365" height_o="1509" data-src="https://freight.cargo.site/t/original/i/d7c36eb81274ea6f68e37edc952e043f0606437de987e45736f59660ce08d4fc/PRINT_03.jpg" data-mid="182091920" border="0" src="https://freight.cargo.site/w/1000/i/d7c36eb81274ea6f68e37edc952e043f0606437de987e45736f59660ce08d4fc/PRINT_03.jpg" /> <img width="2365" height="1509" width_o="2365" height_o="1509" data-src="https://freight.cargo.site/t/original/i/396b80ee2b1b28b8a5ae5420cd77377247e1ea45b6161a0b12a7c58a6deb5afa/PRINT_02.jpg" data-mid="182091923" border="0" src="https://freight.cargo.site/w/1000/i/396b80ee2b1b28b8a5ae5420cd77377247e1ea45b6161a0b12a7c58a6deb5afa/PRINT_02.jpg" /> <img width="2365" height="1509" width_o="2365" height_o="1509" data-src="https://freight.cargo.site/t/original/i/ecf48d4b1a2a5756c5e4d68c030f244892b4fad7fea52c01fef79ec30b2d2c9d/PRINT_01.jpg" data-mid="182091954" border="0" src="https://freight.cargo.site/w/1000/i/ecf48d4b1a2a5756c5e4d68c030f244892b4fad7fea52c01fef79ec30b2d2c9d/PRINT_01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bebf804dfbba6bc6f196b90c42c6db274affb0c2ef8474caaab37c177f130196/02_PORSCHE.png" data-mid="182087582" border="0" src="https://freight.cargo.site/w/1000/i/bebf804dfbba6bc6f196b90c42c6db274affb0c2ef8474caaab37c177f130196/02_PORSCHE.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f1d1dec5d6111f8dc339736fbdeae373188e9d8f5ea3b62f7e7ccbabedb32c39/03_AUDI.png" data-mid="182087584" border="0" src="https://freight.cargo.site/w/1000/i/f1d1dec5d6111f8dc339736fbdeae373188e9d8f5ea3b62f7e7ccbabedb32c39/03_AUDI.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d765b5abf7f350cb65fe0f020fa37183985b813dc2a761cd015faec7d4a42279/01_BMW.png" data-mid="182087585" border="0" src="https://freight.cargo.site/w/1000/i/d765b5abf7f350cb65fe0f020fa37183985b813dc2a761cd015faec7d4a42279/01_BMW.png" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/d7406b25f5f84d1088c9032ba5a6b665631c6c732b49a14a6b6809d9ba69c605/BOARD-VOLVO-PRINT.jpg" data-mid="182092158" border="0" src="https://freight.cargo.site/w/1000/i/d7406b25f5f84d1088c9032ba5a6b665631c6c732b49a14a6b6809d9ba69c605/BOARD-VOLVO-PRINT.jpg" />